The Strengthening Business Practices for Centers series addresses essential concepts in the fiscal and operational management of center-based child care programs. In this session, participants will develop a marketing plan and identify how to use specific marketing tools to communicate with families about their program’s benefits. Topics discussed include identifying external and internal audiences, completing an environmental scan, distinguishing between features and benefits, and increasing communication with existing and prospective families. Marketing your program is one component of sound business practices that improves the sustainability of child care centers.

To Register:

1. Copy the ST #located below.
2. Click the register button which will take you to OCCRRA’s website.
3. Log into Ohio’s Professional Registry using your OPIN number and password.
4. Click the “Training Search” located at the bottom left side of the page in the dark blue menu area.
5. Paste the ST# at the top of the page in search bar.
6. Click “Add to Cart”
7. Click “view cart” 
8. Click “Checkout”