The Strengthening Business Practices for Family Child Care series covers key concepts in fiscal and operational management. This session focuses on developing a marketing plan and utilizing effective tools to communicate program benefits to families. Participants will explore audience identification, environmental scanning, and the distinction between features and benefits, while learning strategies to enhance communication with current and prospective families. Effective marketing is essential for the long-term sustainability of a family child care business.

1. Copy the ST #located below.
2. Click the register button which will take you to OCCRRA’s website.
3. Log into Ohio’s Professional Registry using your OPIN number and password.
4. Click the “Training Search” located at the bottom left side of the page in the dark blue menu area.
5. Paste the ST# at the top of the page in search bar.
6. Click “Add to Cart”
7. Click “view cart” 
8. Click “Checkout”