You know what makes your Family Child Care program special—but do families?

In this e-learning training, participants will learn how to clearly communicate the value, strengths, and benefits of their program to both current and prospective families.

Participants will explore how to develop a simple marketing plan, identify the audiences they want to reach, and use practical marketing tools to promote their program more effectively. Topics include understanding your audience, completing an environmental scan, identifying the difference between features and benefits, and strengthening communication with families.

By the end of the course, participants will have a better understanding of how thoughtful marketing can help build stronger family relationships, attract new families, and support the long-term sustainability of their Family Child Care business.

Come ready to think about what makes your program stand out—and how to tell that story with confidence.